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OPEN TODAY: 9:00am - 7:00pm
Welcome to Formula Ford
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Recent Google Reviews

Talha Hussain
Talha Hussain
14:53 10 Apr 21
Amazing sales experience. Came from Kia and the professional approach is evident. Quick and on time! Dom Alonzi worked on the ball to make the sale happen and kept me in the loop at all times. Gave 4pm as pick time and the car and paper work was read and I left at 430 with my car!Hope the service experience will be similar 😃.
Ken Noakes
Ken Noakes
00:57 10 Apr 21
Lois in customer service was fantastic to deal with. Very professional and courteous answered all my questions about my vehicle in a timely manner
Angelo Bernardo
Angelo Bernardo
15:24 09 Apr 21
Always a pleasant experience- staff here is knowledgeable and understanding. Always get the job done right and on time.
David T
David T
17:27 08 Apr 21
Great experience purchasing my new truck from Formula Ford. Everyone was so helpful and amazing to deal with. Would definitely recommend and worth any drive. I’m an hour away (West end) from this dealership and will be gladly going back for vehicle services as well.John and Waleed, can’t thank you guys enough!
Mike Serpa
Mike Serpa
13:23 07 Apr 21
I had an incredible buying experience with Formula Ford. Even during these difficult times, I was taken care off promptly and professionally.Danielle made buying my new Ford easy and stress free. She was patient and professional...I never felt pressured. She was always available to answer any questions that I had. Definitely enjoyed dealing with her and Formula Ford....Thank you! I love my new Ford Explorer ST!
Simon Fisher
Simon Fisher
14:08 04 Apr 21
We purchased a 2021 Ford F-150 from Formula Ford in Pickering. Amer Amin was our sales representative. He couldn't have been nicer. He was very thorough and knowledgeable. We traded in a ram and got what I felt was a fair and reasonable price. The dealership and Amer specifically, made this a painless and enjoyable buying experience. I asked for the truck to be ready in two days and they bent over backwards to make it happen. I'm very pleased overall and were already planning to add a new Bronco from Formula !
Reslan Hana
Reslan Hana
23:20 03 Apr 21
Best dealership everThanks Amer (sales person)
Phil Doi
Phil Doi
13:30 30 Mar 21
There is no better place to purchase or have your Ford vehicle serviced than Formula Ford Lincoln! From the moment you walk in and are greeted by the friendly receptionist, the wonderful sales associates and management team to the excellent customer care from the service advisors, you know you (I) have made the right decision!I have been dealing with Formula Ford Lincoln for many years and even though there are closer dealerships and service centers located near me, I am happy to travel out of my way just so I can have the pleasure of conducting my business with the greatest staffed dealership I have come to know and trust in Formula Ford Lincoln!A special note of thanks to service advisor 'Kelly K' who always provides top notch customer care and service!A very happy and satisfied returning customer!
chuck ealey
chuck ealey
15:38 28 Mar 21
Great job by Sunny and the manager John Brimo, the manager. They made the process easy, even with communication around Covid-19. Thanks
John Glover
John Glover
15:01 26 Mar 21
Sales survey: We were treated exceptionally well by Domenic. He was very knowledgable about his product and made sure that the trade-in process and the buying process of the new vehicle went extremely smoothly. We have bought from Domenic before and probably will again.
christopher watt
christopher watt
14:46 23 Mar 21
Friendly staff, timely service. I was expecting to have to pay for the repair, turns out it was covered under warranty and I got out a there with all the money I went in there with 😁
Danny S
Danny S
17:18 16 Mar 21
Quick, easy and safe. Great guys, and good advice.
Richard Rollox
Richard Rollox
15:33 16 Mar 21
The service was Great!! The ppl are excellent!!
Rick Sant
Rick Sant
17:29 13 Mar 21
Amazing service and honesty. Ralph and Stewart were very helpful and professional.
OJ ORTEGA
OJ ORTEGA
16:30 13 Mar 21
Excellent service! This is our first time owning a Ford and we are so in-love with our new Ford escape titanium Hybrid ❤️ Thank you so much Haroon Qureshi for your exceptional customer service!!
Paul Singer
Paul Singer
19:44 12 Mar 21
Service was great no problem I thought the valve replacement on the rear tire was a little expensive for $74 but I guess they have to take the wheel off and the tire off and I didn’t feel like doing that myself
Kevin Mac Arthur
Kevin Mac Arthur
22:42 10 Mar 21
Service Advisor Peter Howard.He was kind and explained everything that was done. It wasn't much but he took the time.It is the first Ford truck I have owned.So far it has been great and Formula Ford has been great so far.
Kalli Chapman
Kalli Chapman
23:20 09 Mar 21
Formula Ford and their staff provide great service. My repairs are done quickly, I can get my vehicle in when I need to and their staff explain everything to you. I highly recommend the Service Department at Formula Ford!
Christopher Denny
Christopher Denny
15:45 07 Mar 21
Great technician he explained everything
Christian G
Christian G
23:27 05 Mar 21
Waleed is awesome. If you go to buy a vehicle make sure to ask for him. He is very knowledgeable about Ford vehicles from what I can tell. He is also very patient and listens to you when having a conversation. I recently purchased a F150, my first ever truck. It was a large purchase for me and he took the time to make sure I was completely satisfied and he answered the many questions I had. Even after my purchase he has been very responsive and has continued to provide the support a customer needs.
B Cocchio
B Cocchio
16:51 03 Mar 21
Exceptional people!
Valerie Tankongchun
Valerie Tankongchun
02:36 02 Mar 21
Customer service was great. Technician helpful with the diagnosis and explanation.
Ingrid Carroll
Ingrid Carroll
22:58 01 Mar 21
I walked into this dealership to simply check out their latest offer. From the time I walked in, everyone was super friendly, from the receptionist to Clark, who was so patient and extremely thorough. It gets better - Julie, the financial expert, is by far one of their greatest assets! Dressed on point, personality exceptional, and really goes out of her way for not just me but through observation, many, many others.Other staff were equally as nice and were offering drinks even though they were not directly in contact with us.My husband and I purchased through Ford as a result of the excellent service! I am a sales manager myself so when I receive this type of service, it deserves recognition.Well done Ford - 5 enthusiastic thumbs up👌👌👌👌👌
Cezar Ghiroltean
Cezar Ghiroltean
20:48 23 Feb 21
I've been having some issues with my new Aviator however Monique and Walid always took good care of me. Great customer service!
Rafa Gaming
Rafa Gaming
14:53 14 Feb 21
Amazing service, great experience!
Laura Slater
Laura Slater
14:50 14 Feb 21
I was very impressed with the professionalism and the speedy reply I got from Formula Ford Lincoln and especially Waleed Khan. I had a week to get into a car and not only were they able to find me exactly what I was looking for and meet my timeline, but Waleed personally drove it over 100km to my house to make things easier for myself and my family. We are raving fans and would definitely recommend them to anybody.
salim kamani
salim kamani
01:02 14 Feb 21
First time at this dealership what a great experience, from the time I brought my car in and picked up my car what a great relaxing experienceThey are very nice and professional EXCELLENT SERVICEThis is now my Dealership for sure
Jaylen anderson
Jaylen anderson
15:14 09 Feb 21
Great fast and efficient service
Robin Cross
Robin Cross
13:20 07 Feb 21
Long time ford customer, and this is the first time going to Formula Ford. I have to say they took great care over my warranty issues that no one else seemed to want to do. Diagnosed and confirmed the issue without any hassle at all. Sent me pictures and updates of the progress they were making on my vehicle with top notch customer service. They have definitely made a long time, repeat customer out of me. I will definitely be sending all my friends an family to their location without any hesitation. Thanks again for rectifying all issues under warranty with no costs to me.Cheers!
Stavro T
Stavro T
20:52 06 Feb 21
I just purchased a car from Formula Ford. The staff were friendly and knowledgeable. Our salesman Nigel Timal was extremely professional. The one thing that put him above all the other people I have dealt with is that he listened to my needs. He didn't pressure us into anything and he went ABOVE AND BEYOND. Formula Ford is the ONLY dealership I will purchase a vehicle from. There's something about leaving in my new car and knowing that every detail is taken care of and that my family is safe in our new car. Check them out and see for yourself you won't be disappointed .
Fabrizio Morisani
Fabrizio Morisani
20:31 06 Feb 21
It was a real pleasure dealing with Formula and their staff, particularly Waleed the young salesman I dealt with .... it was courteous knowledgeable efficient and articulate in his approach and delivery ... and at not time did I feel pressured or rushed .... A great experience overall ....
B Gir
B Gir
12:14 03 Feb 21
I’m extremely happy with my Lincoln. Smoothest ride and almost drives itself. What a luxurious vehicle. Thank you Nigel!
L. L.
L. L.
20:12 30 Jan 21
Great service and transparency. Follow COVID protocols, called to discuss repairs before proceeding and reason pricing. Would recommend!
Aliesha T
Aliesha T
14:46 30 Jan 21
Excellent service and quality! During this pandemic and having to work from home with a toddler they were so accommodating! They arranged to have my car picked up from home Serviced and dropped back home to me. Very very happy with them! Thank you so much for your exceptional customer service and care Kelly and Monique!
Paul Mercer
Paul Mercer
21:57 24 Jan 21
This is the place to buy a car. Great service that goes the extra mile. Tremendous help!
Jim D
Jim D
20:19 22 Jan 21
This is my 3rd truck since 2002. Nigle is the best.
Jenna Lasky
Jenna Lasky
00:57 14 Jan 21
Had my truck in for warranty work. Customer service was exceptional and very accomodating. My truck was also ready early. The best experience Ive had getting repairs.
Curtis Batson
Curtis Batson
22:27 01 Jan 21
Very helpful visit last time at formula. Service was well done at accurate. The Cashier (I apologize dont remember the name) dark hair, she went over and above to organize transportation for me so i could get back to work to catch my bus for ttc. Also arranged for me to get back to the dealership to grab my car. Much appreciated. Customer service wins always
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WELCOME TO FORMULA FORD

Formula Ford, a dealer in Pickering, Ontario, offers new and used Ford, trucks, SUVs, and Crossovers. Search for all new 2021 Ford vehicles, including Bronco, Bronco Sport, Edge, Escape, Expedition, Explorer, Ranger, F-150, F-250 Super Duty, F-450 Super Duty to Mustang, Mustang Mach-E, Ecosport, and Fusion.

Our huge inventory lets you find the right vehicle with the right trim and features that you want at a price that you'll love. We also pay the most for your trade. Our website has all of our current Ford inventory and complete vehicle photos and specifications. We have customers come across Ontario for a deal: Toronto, Scarborough, Ajax, Downtown, Oshawa, Whitby. Credit applications and payment calculators are all on this website to make it easy for our customers to start the process.

You can now build your own deal online and shop directly from your home! Just click on the "Build your deal" icon to start the online journey!

Formula Ford