Built Wild: The First-Ever Ford Bronco Filson
Whether you’re braving Durham winter commutes on the 401 or heading north into Muskoka trail territory, the all-new Bronco Filson unites legendary 4×4 capability with iconic, weather-tested luxury.
Pre-orders open Fall 2026. Arriving early 2027.
Be among the first in the Greater Toronto Area behind the wheel.
Collaboration
What is the Bronco Filson?
Two legendary heritage brands have joined forces. The Ford Bronco Filson takes the rugged “Goes Over Any Type of Terrain” (G.O.A.T.) DNA and wraps it in the timeless, weather-resistant utility inspired by Filson’s famous Tin Cloth gear.
“It isn’t built to be kept spotless in a showroom—it’s designed to wear in, look even better with age, and conquer every season Ontario throws at you.”
Engineering
High-Performance Trail Capability
Ready for Ontario Backroads. Under the hood sits the 3.0-liter EcoBoost® V6 (shared with the Bronco Raptor) tuned specifically for this edition. Every Bronco Filson comes standard with the full Sasquatch® Package:
High-Performance FOX™ Shocks
Internal bypass technology absorbs rough washboard roads and rocky terrain with ease.
Massive 35-Inch Rugged-Terrain Tires
Maximum off-road grip with a quiet, smooth ride on city asphalt.
Front & Rear Electronic Locking Differentials
Maximum traction when crawling through deep Ontario snow, mud, or loose gravel.
G.O.A.T. Modes™ & Trail Tech
7 selectable drive modes (including Baja, Slippery, and Rock Crawl), Trail Turn Assist, and Trail 1-Pedal Drive.
High-Performance FOX™ Shocks
Internal bypass technology absorbs rough washboard roads and rocky terrain with ease.
Interior Craftsmanship
The Filson Cabin: Rugged Luxury, Zero Compromises
Inside, every single material was chosen to be honest, tactile, and relentlessly tough:
Whisper-Quiet Ride
Acoustic glass and upgraded seals deliver the quietest Bronco cabin yet—reducing wind noise by nearly 20%.
Heritage Materials
Perforated quilted leather, durable woven seat trim inspired by Filson Rugged Twill, and solid brass dashboard accents.
All-Weather Comfort
Ventilated front seats, heated rear seats, and a premium B&O sound system.
Detachable Saddlebags
Modular, water-resistant interior bags clip right out of the doors or cargo area to carry your gear directly to the campsite.
Smart Utility
Automatic power deployable running boards, an integrated digital rearview mirror with washer, and roof/hood trail sight tie-downs for canoes and paddleboards.
Collector Series
Exclusive Bronco Filson First Edition
For those wanting a true collector’s piece, Ford is releasing a limited Bronco Filson First Edition featuring:
Priority Allocation
Pre Order The 2027 Bronco Filson
Fill out the form below to register your interest. A Formula Ford Bronco Specialist will reach out with order bank dates, pricing updates, and reservation details.